START ENGLISH SEPTEMBER NEWSLETTER
START ENGLISH SEPTEMBER NEWSLETTER
Newsletter
We offer tips and tricks about English and SEO, writing tips, copywriting tips, the word of the month, the mistake of the month, one article per month on business, business development, economics, marketing, and a free 6-hour course for companies.
Tips & Tricks about English
What Is a Lump-Sum Payment?
A lump-sum payment is a monetary sum paid in one single payment instead of allocated into installments. Lump sums are commonly associated with pension plans and other retirement vehicles, such as 401(k) accounts, where retirees might accept a smaller upfront lump-sum payment rather than a larger payment issued in installments over time.
A lump-sum payment is an amount paid all at once, as opposed to an amount that is paid in installments. A lump-sum payment is not the best choice for everyone. For some, it may make more sense for the funds to be annuitized as periodic payments. Based on interest rates, tax situation, and penalties, an annuity may end up having a higher net present value (NPV) than the lump-sum.
Read more: http://blog.seocopywriting.ro/2024/09/29/what-is-a-lump-sum-payment/
Watch the video:
We were asked this question during our corporate English sessions.
Commonly Confused words
Raising vs. Rising
Raising is the act of lifting or elevating something, often requiring an object to receive the action. Rising, on the other hand, refers to something that elevates or moves upwards on its own. Knowing when to use raising vs. rising depends on the sentence’s intended meaning and context. For example, “She is raising her hand to ask a question” versus “The sun is rising in the east.” Clear understanding of these terms ensures precise communication.
She is raising funds for the charity event. The farmer is raising cattle on his ranch.
The sun is rising in the east. His anxiety is rising as the deadline approaches.
Meter vs. Metre
Meter and metre both refer to the same unit of measurement, but the usage depends on the regional spelling conventions. Meter is used in American English, while metre is preferred in British English. When to use meter vs. metre depends on your audience’s location. For example, “The length of the room is ten meters” is used in the US, while “The length of the room is ten metres” is used in the UK.
The meter shows the distance the car has traveled. The band played a song with a fast meter.
The metre reading shows how much electricity you’ve used. She ran the 100-metre dash in record time.
Tips & Tricks about international exams
TOLES Exam: Everything You Need to Know!
The TOLES exams test the specific English that lawyers who do not have English as a first language need to work successfully in international commercial law.
Commercial legal English is significantly different from everyday English, or the English needed to do a law degree with a UK or US university.
The TOLES certificates allow international lawyers and law students to provide evidence of their language skills in specific areas of knowledge that are highly valued by employers, such as international commercial negotiations, company documents and cross-border contracts drafted in English.
We offer training courses for all international exams (Cambridge CAE, Cambridge FCE, ILEC, IELTS, BEC, TOLES, and ICFE). Book a preliminary session at contact@cursinengleza.ro.
Join our courses: https://docs.google.com/forms/d/e/1FAIpQLSd5Y2UyeID8uVRuLD1-OxuF-0lbIDkap53MJxFQ34ucMuQ44g/viewform?vc=0&c=0&w=1&flr=0
Tips & Tricks about SEO
The Importance of Meta Descriptions for SEO
What is a Meta Description? A meta description is a brief summary of a webpage’s content that appears in search engine results. It helps search engines and users understand what the page is about before they click on the link. It usually appears right below the page title (or the blue link) in search results.
Main Principles of Meta Descriptions for SEO The meta description should accurately reflect the content of the webpage. It needs to summarize the main point or purpose of the page so users know what to expect when they click. A good meta description is typically between 150-160 characters. If it’s too long, search engines might cut it off, and users won’t see the full description.
Check out our article: http://blog.seocopywriting.ro/2024/09/18/the-importance-of-meta-descriptions-for-seo/
Check out our video:
The Word of the Month is "Fountainhead"
Fountainhead is a word usually encountered in literary contexts that refers to the origin or source of something.
“Morning air! If men will not drink of this at the fountainhead of the day, why, then, we must even bottle up some and sell it in the shops, for the benefit of those who have lost their subscription ticket to morning time in this world.” - Henry David Thoreau
English Never Sleeps
New words in English
Thinification = the process by which devices such as mobile phones and smartwatches are increasingly being designed to be as thin as possible
Nomadification = the process by which people are becoming more mobile, often moving to different cities and countries and working remotely rather than living and working in one place for a long time
Skiplagging = a way to save money that involves booking a flight with a stopover but deliberately not getting back on the plane for the final part of the journey
Noctalgia = a feeling of sadness felt by some people because light pollution means they can no longer see a dark sky at night
Other topics discussed in class
Commodity vs. Product: What's the Difference?
Although they are often confused and may sometimes be used interchangeably, the terms commodity and product are somewhat different when used by traders today. A commodity often refers to a raw material used to manufacture finished goods. A product, on the other hand, is the finished good sold to consumers. Both commodities and products are part of the production and manufacturing process; the main difference being where they are in the chain. Commodities are typically in the early stages of production, while products fall at the final stage. Commodities A commodity is a basic good used as an input in the production of goods and services. That means companies use commodities in the manufacturing process to turn them into everyday goods. Commodities are found in the majority of goods that end up in the hands of consumers, including tires, tea, ground beef, orange juice, and clothing. Some of the most common commodities include copper, crude oil, wheat, coffee beans, and gold. Commodities can be further broken down into two different categories: hard and soft commodities. Soft commodities are those that are grown and cannot be stored for extended periods. Examples include coffee, cocoa, orange juice, and sugar. Hard commodities are those that can be mined or extracted from the earth, such as metals and petroleum products. Products A product can be differentiated, and value can be added by the manufacturer and through branding and marketing. Products are made using commodities and are then put on the market and sold to consumers.
Stealth Marketing: The Secret Weapon for Brands!
Imagine introducing your product to the world without the fanfare of billboards, TV spots, or splashy web ads. Instead, you're subtly weaving your message into everyday experiences, letting the audience discover it organically. That's stealth marketing, where less is more and intrigue is the name of the game. This guide unravels the art of discreet promotion—stealth marketing and its merits. Dive in to uncover the art of creating buzz without the obvious blare of a trumpet. Imagine introducing your product to the world without the fanfare of billboards, TV spots, or splashy web ads. Instead, you're subtly weaving your message into everyday experiences, letting the audience discover it organically. That's stealth marketing, where less is more and intrigue is the name of the game. This guide unravels the art of discreet promotion—stealth marketing and its merits. Dive in to uncover the art of creating buzz without the obvious blare of a trumpet. The main objective? To get consumers talking about a product or service without directly pushing it onto them. By avoiding the traditional sales pitch, brands hope to generate organic interest and word-of-mouth buzz, capitalizing on the element of surprise and genuine user experiences.
Mistake of the Month
Sequence of tenses
When an independent clause is in the past tense, any dependent clause must also be written in the past tense, not the present tense or the future tense. Consider the example below for an illustration of this rule:
The cat was bathing because his feet are dirty.
The cat was bathing because his feet will be dirty.
Because the tense of the independent clause is in the past (was bathing), the verb in the dependent clause should also be in the past, as illustrated in the sentence below:
The cat was bathing because his feet were dirty. CORRECT
Check out the video: Master English: Sequence of Tenses–Grammar Rules (youtube.com)
Join our bespoke English classes!
Tips and Tricks for Job Seekers
Tips For Job Seekers: How to write the perfect CV
Imagine meeting a stranger at a party. What makes for a successful encounter? The first lesson is inspired by an old shampoo commercial: you never get a second chance to make a first impression. The second lesson is that you don’t need extravagant attire to stand out. The third is to remember that what you omit can be as important as what you say.
These principles also apply to writing a CV. A résumé is not an exhaustive list of every job you’ve had or your life story. It’s a marketing tool, much like that hair-care advertisement. Recruiters and hiring managers, akin to party guests, quickly decide if they want to engage further. A study suggests that such professionals spend an average of 7.4 seconds skimming a job application. Here are a few tips to make those seconds count effectively.
Customize your CV for each job application. Highlight the skills and experiences most relevant to the job you’re applying for.
Check out my latest video on the topic:
Join our interview preparation classes! (contact@cursinengleza.ro)
Articles of the Month
Tips For Job Seekers: Tough Interview Questions
How do you gain influence and trust as a new hire?
The objective of this question is to ascertain your approaches to establishing professional relationships and fostering self-assurance in your capabilities as a new member of a team or organization. Employers are particularly interested in candidates who can not only excel in their respective fields but also contribute to and improve the organization’s overall dynamic. Consequently, it is imperative to clearly articulate your approach to establishing trust and influence with new colleagues.
Read our article: http://blog.seocopywriting.ro/2024/09/16/tips-for-job-seekers-tough-interview-questions/
Check out our video:
Do not forget to follow our YouTube channel for more tips for jobseekers: https://www.youtube.com/@iuliahalatz6344.
We create videos about trending news, the worldwide economy, new English words, economic concepts, and everything else that might help you in your daily quest to master the English language.
Five Best Things To Visit In Barcelona!
Read the article: https://blog.seocopywriting.ro/2024/09/14/five-best-things-to-visit-in-barcelona/
Offer of the Month!
OCTOBER COURSES
19 OCTOMBRIE 2024, ORELE 9-12, CURS ÎN LIMBA ENGLEZĂ DESPRE INTELIGENȚA ARTIFICIALĂ
We provide companies with the option to include our intensive Public Speaking Course, English grammar course (6 hours) or the Creative Business Writing course (6 hours) as a bonus when they sign up for our customized professional English course, which consists of 24 hours of training.
Exciting news! Our new courses in October and November will delve into AI technology and its use in growing our business activities. Get ready for an enlightening journey! Stay tuned!
Join our legal English courses for ILEC and TOLES exams!
Read our article for more information: PROGRAM CURSURI | Blog de companie (seocopywriting.ro)
Learn more: https://docs.google.com/forms/d/e/1FAIpQLSd5Y2UyeID8uVRuLD1-OxuF-0lbIDkap53MJxFQ34ucMuQ44g/viewform?vc=0&c=0&w=1&flr=0â
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Viziunea noastră este să devenim principala sursă de cursuri de limba engleză de specialitate și consultanță în limba engleză pentru companiile din România.
Cum vom face asta?
Prin experiență, profesionalism, prin cursurile noastre unice pe piață (cursul intensiv de gramatică, cursul intensiv de proofreading, cursul de Creative Business Writing și cursul de engleză feroviară) și cu ajutorul bibliotecii noastre digitale creată în 25 de ani de predare.
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