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TIPS AND TRICKS ABOUT ENGLISH
We offer tips and tricks about English and SEO, writing tips, copywriting tips, the word of the month, the mistake of the month, one article per month on business, business development, economics, marketing, and a free 6-hour course for companies.
Tips & Tricks about English
What Is Greenwashing?
Greenwashing is the process of conveying a false impression or misleading information about how a company’s products are environmentally sound. Greenwashing involves making an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly or have a greater positive environmental impact than they actually do.
In addition, greenwashing may occur when a company attempts to emphasize sustainable aspects of a product to overshadow the company’s involvement in environmentally damaging practices. Performed through the use of environmental imagery, misleading labels, and hiding tradeoffs, greenwashing is a play on the term “whitewashing,” which means using false information to intentionally hide wrongdoing, error, or an unpleasant situation in an attempt to make it seem less bad than it is.
Read more: What Is Greenwashing? | Blog de companie (seocopywriting.ro)
Watch the video: What is Greenwashing? (youtube.com)
We were asked this question during our corporate English sessions.
Commonly Confused words
Currant vs. Current
Currant is a noun that refers to a small raisin or berry. Current is a noun that refers to a continuous movement of water or air in the same direction, as in "ocean currents," and also to a flow of electricity, as in "a strong/weak electrical current." Current also functions as an adjective meaning "happening or existing now," as in "the current month" and "the magazine's current issue."
Device vs. Devise
Device is a noun that most often refers to an object, machine, or piece of equipment that has been made for some special purpose, as in "electronic devices." Devise is a verb that means "to invent or plan something that is difficult or complicated," as in "devising a new method for converting sunlight into electricity."
Tips & Tricks about international exams
IELTS Exam: Everything You Need to Know!
Check our video: IELTS Exam: Everything You Need to Know! (youtube.com)
We offer training courses for all international exams (Cambridge CAE, Cambridge FCE, ILEC, IELTS, BEC, and ICFE). Book a preliminary session at contact@cursinengleza.ro.
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Tips & Tricks about SEO
Target the Right Keywords
Targeting the right keywords is crucial for driving more organic search traffic to your website. Before you go ahead and create content, make sure to perform keyword research. Determine the most optimal keywords for which you should aim to rank your website. You can check the main competitor websites, but it is not productive to compete on the same keywords as a website with a higher page rank. It is better to target long-tail keywords with low competition.
The Word of the Month is "Bylaw"
A bylaw is a rule or law established by an organization or a local government to regulate itself or manage the community’s affairs. Bylaws are specific to the organization or locality that creates them and provide detailed guidelines on various aspects of governance, conduct, and procedures.
Bylaws are created by a governing body, such as a city council, homeowners’ association, or corporation’s board of directors, to regulate matters within their jurisdiction.
Read our article: What is a Bylaw? | Blog de companie (seocopywriting.ro)
Watch our video:
English Never Sleeps
New words in English
What does BYOAI mean?
BYOAI is an abbreviation for “bring your own artificial intelligence”: the practice of companies saying that employees can use their own artificial intelligence tools when at work.
What is shadow AI?
Shadow AI, also known as shadow IT for AI, refers to the use of artificial intelligence applications and technologies within an enterprise without the IT department’s explicit awareness or oversight.
What is augmented working?
The integration of AI tools and applications into employees’ daily tasks and responsibilities to improve their efficiency and capacity is referred to as augmented working.
Although BYOAI offers significant benefits in terms of employee empowerment and innovation, employers must exercise caution regarding potential hazards associated with shadow AI. A balanced approach involves acknowledging the advantages of BYOAI while simultaneously ensuring compliance, safety, and proper integration within the organizational framework.
Check out our video:
Other topics discussed in class
Red Ocean Vs Blue Ocean Strategy
The term “Red Ocean” metaphorically represents a market characterized by fierce competition, where the cut-throat nature of competition turns the ocean bloody red.
Blue Ocean Strategy is a strategic business framework in which companies achieve superior market positions by creating new and uncontested market spaces (aka “blue oceans”) instead of competing in existing and competition-saturated markets (aka “red oceans”).
Developed in the 1990s by INSEAD professors W. Chan Kim and Renée Mauborgne, the concept was published in 2005 with the release of their book Blue Ocean Strategy.
Check our video on the topic:
Read the article: Red Ocean Vs Blue Ocean Strategy | Blog de companie
What Is Insider Trading and When Is It Legal?
Insider trading involves trading in a public company’s stock or other securities by someone with non-public, material information about the company. Insider transactions are legal if the insider makes a trade and reports it to the Securities and Exchange Commission, but insider trading is illegal when the material information is still non-public.
Those who commit insider trading face harsh consequences, so it’s important to know what it is and how to avoid it if you own company shares and have information that can affect other investors.
Check out our video:
Read the article: What Is Insider Trading and When Is It Legal? | Blog de companie
Mistake of the Month
Tenses in Time clauses
After "When" (in the time clause) we use tenses (present simple and past tense): "I will visit you when I have time", and not "when I will have time".
Similar to dependent clauses in conditional sentences, time clauses in English indicate a period of time based on an action or event.
Watch our video for more insight:
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Tips and Tricks for Job Seekers
Tips For Job Seekers: How to write the perfect CV
Imagine meeting a stranger at a party. What makes for a successful encounter? The first lesson is inspired by an old shampoo commercial: you never get a second chance to make a first impression. The second lesson is that you don’t need extravagant attire to stand out. The third is to remember that what you omit can be as important as what you say.
These principles also apply to writing a CV. A résumé is not an exhaustive list of every job you’ve had or your life story. It’s a marketing tool, much like that hair-care advertisement. Recruiters and hiring managers, akin to party guests, quickly decide if they want to engage further. A study suggests that such professionals spend an average of 7.4 seconds skimming a job application. Here are a few tips to make those seconds count effectively.
Customize your CV for each job application. Highlight the skills and experiences most relevant to the job you’re applying for.
Check out my latest video on the topic:
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Articles of the Month
5 Factors That Influence Competition in Microeconomics
In microeconomics, competition is influenced by five factors: product features, the number of sellers, barriers to entry, information availability, and location. Each factor hinges on the availability or attractiveness of substitutes, and most markets lie somewhere between perfect competition and monopoly.
1. Product Features Product features describe its level of differentiation. If a company’s product is similar to others already on the market, the good or service is indistinguishable from products sold by competitors. This situation would imply heavy competition. Alternatively, a product might be completely differentiated or unique with low levels of competition.
Read our article: 5 Factors That Influence Competition in Microeconomics | Blog de companie.
Check out our video:
Update Your CV to Highlight Transferable Skills
People talk about the importance of having “transferable skills” on your CV all the time, but what do they really mean?
Transferable skills are all of the things you’re good at that can be applied to various roles in various industries. For example, strong writing, time management, and problem-solving are all examples of what would be considered “transferable skills.” The fancier definition of this term is “an ability that isn’t highly specialized.” Non-transferable skills, often called “hard skills,” are specific to certain industries, like coding, animation, or graphic design.
On your CV, generalize your skills into three key areas: systems-oriented, people-oriented, and self-oriented to showcase versatility.
Read the article: Tips For Job Seekers: Update Your CV to Highlight Transferable Skills | Blog de companie (seocopywriting.ro)
Watch the video on the same topic:
What are the best travel blogs?
Read the article: What are the best travel blogs? | Blog de companie (seocopywriting.ro)
Offer of the Month!
We provide companies with the option to include our intensive Public Speaking Course, English grammar course (6 hours) or the Creative Business Writing course (6 hours) as a bonus when they sign up for our customized professional English course, which consists of 24 hours of training.
Exciting news! Our new courses in September and October will delve into AI technology and its use in growing our business activities. Get ready for an enlightening journey! Stay tuned!
Read our article for more information: PROGRAM CURSURI | Blog de companie (seocopywriting.ro)
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Viziunea noastră este să devenim principala sursă de cursuri de limba engleză de specialitate și consultanță în limba engleză pentru companiile din România.
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